Our Mission

We believe the outdoors is for everyone

Not just for thrill-seekers or summit chasers, but for anyone curious enough to take that first step. Whether you’re walking the dog in the rain, hiking in the mountains, or camping with the kids, Ayacucho is here to make your experience better.

We design outdoor apparel and gear that blends function, style, sustainability, and affordability — so you can feel good about what you wear and the impact you make. Our products are made to last, thoughtfully crafted with recycled and natural materials, and built for real-life adventures.

Designed
for
generations

Our history

Inspired by purpose. Designed for real life.

Ayacucho started with a simple idea: to create quality outdoor gear while supporting communities in need. 

Named after the Ayacucho region in Peru, our brand began in 2009 as a collaboration between two friends and a shared mission: to support communities through meaningful, sustainable development.

What started with a collection of travel bags has grown into a full range of outdoor clothing and gear, thoughtfully designed for everyday adventurers. From hiking gear to travel essentials, our products are made to last, with a focus on sustainability, functionality, and style.

Since day one, we’ve partnered with Solid International, a foundation that empowers vulnerable families through education, training, and entrepreneurship. Together, we’ve helped build social enterprises in Peru, Kenya, and India, and we continue to donate 1% of our revenue to support these efforts.

Discover more about 1% for the planet

We’re proud to be part of the Yonderland family, Europe’s largest outdoor retail group, and to be available exclusively through A.S.Adventure, Bever, and Cotswold Outdoor.